Why is Video Marketing Important?
Traditional marketing tactics have seen a major decline as video traffic is seriously on the rise. In fact, video will account for 82% of all internet traffic by 2022.
Using video on landing pages can increase conversion by 80%.(Eyeview Digital)
Video in an email leads to 200-300% increase in click-through rates.(HubSpot)
Video Increases ROI
Videos have higher CTR (clickthrough rates) when compared to other mediums, leading the customer to your site’s homepage, product page, or product in the app store. Those clicks lead to an increased conversion rate of more than 85%, which in the end leads to a higher ROI.
Video Encourages Engagement
Online videos encourage 50% more engagement when compared to images or text. But consider the attention your likes, shares, and comments will get from other users. That in itself can contribute to increased brand awareness. It’s a win-win.